America Unchained!
Shop independent businesses on Saturday November 17, 2007
The American Independent Business Alliance invites your organization to participate in this growing national campaign that urges communities to unchain themselves (to shop only at locally owned independent businesses) for just one day.
America Unchained! puts the focus on community economics by helping citizens recognize the economic benefit of local, independent businesses and think about the impact of where they choose to spend their dollars, not only for the upcoming holiday season, but every day.
Begun in 2003 by the Austin Independent Business Alliance (AIBA), Austin Unchained was a huge success. AIBA calculated the amount of money the local economy would gain if every citizen shopped at only locally owned businesses for one day. The number was stunning and grabbed the attention of both Austinites and local government. AIBA generated substantial local media exposure to drum up community support and participation. Through their posters, flyers, and t-shirts, word spread and the community joined in to inject millions into Austin’s economy.
AMIBA conducted the campaign nationally for the first time in 2004 with great success. Unchained is a “media darling” for its edginess and proximity to the holiday shopping season.
AMIBA provides templates for posters, a logo, button designs, press releases, and more for your use. Participants register at www.amiba.net . Registration gains them access to a library of campaign support materials and places them on a list that is provided to the media. Visit www.amiba.net for more information.
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